Everyone is a Creative. But what is Creativity? A Framework For Creative Thought to Help You Level Up.
The world’s most valuable economy is the 'Creator Economy'.
Unfortunately many people from are kept from learning how to create.
They spend years trying to take a thought from idea to execution, buying courses about 'motivation' and 'passion', failing to realise there is a simple process to all creative thought.
The old way was 'genius' and down to chance. Today you need repeatable systems.
Psychologist Graham Wallace, outlined a 4 stage process to creativity in his pioneering book The Art of Thought.
This framework will save you dozens of painful hours:
Stage 1: Preparation
Fail to prepare, prepare to fail.
Start with gathering materials, inspiration and learning everything about the problem.
This can be internal: thinking about ideas, and external: gathering data.
Tip: Before you set out to 'do' set out to 'learn'
Stage 2: Incubation
Now you've got your ideas and data... leave them alone!
New neural pathways are formed when the conscious mind is not focussing on the problem. Incubation happens when you aren’t actively working on the problem.
Tip: Marinate ideas in 3 cups of data points and leave in the fridge for 24 hours.
Stage 3: Illumination
The 'Aha moment' - neuroscientists call 'Insight'.
After creating space, new thoughts fill it. Why do you think you always have your best ideas in the shower, or the middle of the night and not... when your focussing hard on the problem? The Eureka! moment needs the Incubation phase
Tip: Stuck? Incubate: Go for a walk, hit the gym, go to a movie. The answer will meet you there.
Stage 4: Verification
Following the Aha moment, ideas get consolidated.
The pathway is finished, the structure is formed. Now your skill to communicate is needed. Manifest your new ideas and insights from stages 2 and 3.
Tip: Get your ideas down with as much information as possible. Don't worry about editing.
The cycle repeats.
