Modern Creativity

A newsletter for creatives who want more.

Get one powerful idea every Monday to help you create better work, reach more people, and earn what you're worth without burning out.

    Welcome to Modern Creativity 👋

    I curate the best ideas and strategies for Modern Creativity, helping creatives thrive by mastering their processes, growing their audience, building income streams, and leveraging digital tools.

    Hey, I’m Joseph! 

    I’m a creative, coach, and artistic director obsessed with the art and science of creativity and how people make things happen.

    I’ve spent the last decade studying the best frameworks in creativity, productivity, neuroscience, and entrepreneurship to help people make their thing and make it work.

    Some things I do:

    • 🎓 Associate Lecturer at UAL

    • 💡 Founder of That Creativity Co.

    • 🎭 Artistic Director of Babel Theatre

    • 🧭 Creativity & Leadership Coach for artists and freelancers

    I've worked with BBC, Barbican, Complicite, East 15, NYO, Tamasha Theatre, and more.

    My mission is simple: to help you do your best creative work every day while building a fulfilling and financially sustainable creative life.

    Who Is Modern Creativity For?

    Modern Creativity is for:

    • 🎨 Artists: who want to stay authentic and sustainable.

    • 🧠 Creators: who want to turn ideas into impact.

    • 🚀 Entrepreneurs: who want to stand out with creative products.

    • ✍️ Anyone Who Makes Things: who wants more focus, freedom and fulfillment.

    Inside, You’ll Learn…

    Each issue gives you tools to:

    • Master your creative process

    • Overcome resistance

    • Stay consistent

    • Grow your audience

    • Build income from your creativity

    My Promises to You

    As a Modern Creativity reader, I promise:

    It’ll be actionable.

    Every issue will give you tools, strategies, and mindsets you can use immediately.

    It’ll be consistent.

    You’ll hear from me every Monday — no ghosting, no fluff.

    It’ll be built for you.

    I’ll listen, adapt, and shape this around the real challenges creatives face today. If there’s a specific challenge you’re facing or a question you want answered, let me know.

    This newsletter is for you, and I’m committed to adapting and evolving to serve you better.

    Why I started this

    The world is changing — and the old models of creativity no longer serve us.

    You don’t need to suffer to create.
    You don’t need to stay broke to pursue your passion.
    You have the power to build your thing, find your audience, and thrive.

    This is your time to build a creative life on your own terms as a modern creative.

    Ready to join?

    Hit subscribe above and join hundreds of creatives building a life that works — one idea at a time.

    See you Monday.